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1944
Prisoners of war were utilized in businesses throughout the country to help alleviate the tight labor market due to World War II. At National Fruit, prisoners were used in the Winchester, Strasburg, and Martinsburg plants.



 
1949
Taking over a plant in Timberville, Virginia, the company began to process peaches in that facility during 1950. National Fruit was the first to raise Clingstone peaches for commercial use on its own orchards.
 
1950
Frank Armstrong Jr. took over as President and Chairman of the Board. Working in various capacities with the company for years prior to his promotion, he pledged to continue his father's quest for providing the consumer with a pure quality product.
 
1953
The White House brand label undergoes a major change, its first in about two decades. Significant changes included the apple being placed outside the frame of the vignette, and the product name placed inside.
 
1958
The company celebrates a milestone by achieving their 50th year anniversary. At the time, the company had six plants: Winchester, Timberville, and Strasburg, Virginia, Martinsburg, West Virginia, Glassboro, New Jersey, and Atlanta, Georgia.
 
1959
Expanding into the midwest for the first time, the company purchased a former vegetable processing plant in Kent City, Michigan, located about 20 miles north of Grand Rapids. Taking advantage of the large apple crop in the local area, the plant produced its first product in the following year.
 
1962
The Agricultural Operations of National Fruit was expanded with the purchase of a 365 acre apple orchard in Timberville, Virginia, increasing the total acreage of orchards owned by the company to about 2100.
 
1970
Frank Armstrong III assumed control of the company upon his promotion to President. Joining the company in 1954 working in the maintenance department, he served in many different departments and capacities prior to taking over as President.
   
 
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